05 Feb Digital in 2018 – UK social media stats
What does this mountain of digital data tell us? Here are just a few highlights. Grab yourself a coffee and a quiet corner.
11 new people start using social media every second
Globally, almost 1 million people started using social media for the first time every day in 2017 — that’s equivalent to more than 11 new users every second.
The global number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern Asia recording the fastest gains (up 90 percent and 33 percent respectively).
Saudi Arabia has posted the fastest individual country growth rate across our 40 focus economies at 32 percent, but India is only just behind (31 percent annual growth in social media users).
Digital in the UK 2018
Here are a few key UK stats we’ve pulled out of the excellent #Digitalin2018 report.