17 Jan Are you ready for the new Facebook?
Facebook is making major changes to its News Feed to show its users less news and more posts from their friends and family.
The changes were recently announced by Facebook co-founder and CEO Mark Zuckerberg. Apparently, the intention is to create “more meaningful social interactions” for users. He said the company feels a responsibility “to make sure our services aren’t just fun to use, but also good for people’s well-being.”
Zuckerberg continues, saying even though he expects the changes to result in users spending less time on Facebook, he believes that time will be more valuable. “If we do the right thing, I believe that will be good for our community and our business over the long term,” he added.
What does this mean for Facebook dependent businesses?
It’s time to revisit and seriously rethink your social media strategy. Consider the following:
Your current choice of social media platforms. Do you fully understand why you’re using what you’re using?
Are there other social media channels that, for whatever reason, have been neglected or are currently under-utilised? Can these step up and play a part to help mitigate the impact of the impending Facebook changes?
Of course, Facebook will continue to be an important business tool. Here’s a few ideas to help with engagement while the dust settles on the latest changes.
Live video: People enjoy a live, authentic experience that is free from being edited, chopped and re-taken. With Facebook reporting that live videos attract six times the interactions of non-live videos, perhaps it is time for your business to start getting behind the camera to showcase its products, people and services?
Facebook Groups: Whether you create a Facebook group yourself or join one managed by someone else, your business can use groups to its advantage. Facebook is really perfecting the group feature, bringing together people around a shared interest, in effect creating a perfect environment for your soon to be customers.
Paid content: In the short term, the new Facebook News Feed changes will not affect how businesses use the platform to promote their goods and services and (according to 95.8% of social media marketers in a recent survey) will continue to provide the best ROI of all social platforms.