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5 social media tools to drive your business

In 2018 social media is one of the best ways for your business to stand out and reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any business wanting to engage with its potential and current customers in new ways.

To achieve this, you need the right knowledge and tools. Whether it’s finding or creating content, smart ways to engage with your online community or ways to manage an intelligent posting schedule, having the right social media management tools is essential.

Here are 5 of the best.

1. Buffer

We’re big Buffer fans. It lets you schedule and manage social media posts across the most commonly used channels (apart from Instagram), with the ability to individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks performance so that you can see what content is your most popular.

2. Google Analytics

Google Analytics is one tool that doesn’t necessarily jump out at you as an obvious social media management tool, but it should. Why? Because the data it can gather helps to focus our efforts on the social media platforms that are driving traffic and conversions. Did we receive a spike in traffic from LinkedIn in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers – and more.

3. TweetDeck

TweetDeck has been around for years now, but there’s plenty of good reasons why. It’s one of the easiest tools to pick up and learn quickly and gives you lots of useful information as you set off on your journey into the twitterverse. And best of all, it’s free! A multi-columned layout makes it easy to follow several conversations at once, and scheduling content is a piece of cake. Twitter keeps on evolving, but TweetDeck makes it possible, even fun.

4. Content Calendars

Creating a content calendar doesn’t need fancy software; you can create one in Google Docs or Microsoft Word. Planning your content a month or two in advance can give you a distinct advantage: You can plan for holidays, scheduled product releases, newsletter blasts and more. Having a content calendar is a key element to developing a well thought out and integrated social media marketing strategy.

5. Iconosquare

If, like a growing number of organisations, Instagram is a big part of your business, you really should be looking at using Iconosquare. Its in-depth analytics make it the best in class and new features and functionality keep on being rolled out, such as monitoring the content of multiple accounts in one place, scheduling posts, etc.

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