Top social media trends for 2018

The Rise of Augmented Reality

The use of Augmented Reality (AR) on mobile devices provides a niche and engaging way for marketers to reach their target audience – it’s quick, easy and very interactive.

This year Apple announced the launch of iPhone 8 and iPhone X which provides users with new AR possibilities. Its therefore likely we’ll see more social channels planning to introduce more new ways of integrating AR into their platforms. We have already seen Snapchat roll out a new AR feature allowing users to their Bitmoji and project themselves or images into the real world through the app’s camera.

Influencer Marketing continues to take over

Influencer marketing isn’t new. Due to the popularity of marketers who want to tap into the influencer market, it’s now a harder ask for the larger agencies and brands. The sheer nature of influencer marketing has made it easier for smaller and more agile agencies to exploit.

Consumers want authenticity from influencers, as businesses who partner with genuine influencers or industry experts will benefit from much higher rates of engagement.

Video Video Video

In our mobile-first worlds, video is top of the consumption menu. In 2018 it is expected that 90% of all content shared on social media will be video. The biggest challenge with video is capturing your audience’s attention within the first 3 seconds.

Facebooks Creative Strategist, Kat Hahn has been quoted as saying ‘Not doing short video is not an option‘. Brands who are not yet using video as part of their social media strategy need to start.

The way we consume video is also changing. Video is the number one fastest growing ad format in the world and has been doubling year on year. By 2020 video will make up 80% of all online consumer internet traffic and will eventually be the closest you get to a face to face conversation with your audience.

Chatbots will make customer service faster

Today’s chatbots are no longer the robotic, clunky machines they once were. They can now provide an instant connection with your customers from all over the world, solving queries and issues – even ordering pizza!

Chatbots give organisations the chance to quickly interact with their audience in a way that is feeling more personalised, but of course has some way to go. Facebook recently reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for businesses to connect with their audiences.

Millennials tend to favour chatbots the most, with nearly 60% having already used them and 71% saying they would be happy to further chatbot experiences.

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